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Subject Topic: Lunar "The Heart of the Holiday" Video Post Reply Post New Topic
Message posted by AdminBob on 23/1/2015 at 3:09pm
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50Lunar Celebrates the Caravan as "The Heart of the Holiday"
Lunar Caravans has released a new video celebrating the caravan’s place at ‘the heart of the holiday’.

 

Have you seen the video?
What did you think?
Does it capture the interaction between each family member and the joyful emotions they share?

Check out the video here



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Message posted by Billy.... on 23/1/2015 at 3:39pm
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I'm guessing the video is aimed at a specific demographic, ie young, upwardly mobile family to whom a new caravan is affordable but have not previously considered the purchase of a caravan as an alternative to the expensive long haul holidays they usually take, yes?

Message posted by glittering-prize on 23/1/2015 at 5:41pm
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personally i dont think it really shows off what they are selling,(a caravan).The caption is good,the advert is rubbish

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Message posted by Hooray For Horace on 23/1/2015 at 6:00pm
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Very nice - but incomplete.

Where is the footage of the couple after 50% damp has been discovered in their new van?

What about some slo-mo clips of their anguished expressions as they examine the damp meter reading, and prod their fingers through the soggy wall board?


Message posted by navver on 23/1/2015 at 7:21pm
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That's not caravanning for a young family for me. Top of the range huge great fixed bed brand new van. Where's the old banger van, making new covers and curtains, making up the beds at night, not being able to shut the cramped little toilet door when you're sat in residence. That's what memories are made of.

Message posted by Billy.... on 23/1/2015 at 8:23pm
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Its not mean't to be real life & its not selling to existing caravanners, Its selling the lifestyle to those who have never considered caravanning & can afford a new caravan.

Message posted by glittering-prize on 23/1/2015 at 9:30pm
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and who can afford a new caravan.Most buy a cheap one to see if they will take to it,and if they do they will then buy something bigger but used.And even if we can afford a new van most dont because some of us work and we only get 4 weeks a year off.so the outlay is not worth it unless you have retired.And this is simply because we wont get the use from it.Like me.So please think before you post sxtupid comments

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i dont sell cheap tat.I sell tat cheap

Message posted by navver on 23/1/2015 at 11:44pm
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Please don't post insults on the forum glittering prize. Everyone is entitled to their opinion.

Message posted by penguin73 on 24/1/2015 at 5:11am
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well said navver.........not everyone is the same.....we are a family and bought an old caravan to try...used it once and bought a new one cus we loved it that much.....we like to change our van every 3 yrs (like our cars) all for new ones....

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Message posted by Billy.... on 24/1/2015 at 8:02am
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I don't think the poster quite understands the concept of targeted advertising.

Message posted by OliverDay on 24/1/2015 at 10:09am
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Quote: Originally posted by glittering-prize on 23/1/2015
personally i dont think it really shows off what they are selling,(a caravan).


It's not selling the caravan per se, the advert's purpose is to set aspirations and raise awareness of the Lunar brand.

The caravans will be sold when people visit the dealer or shows etc and recognise the brand and link it to their aspirations - deal done.


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Message posted by glittering-prize on 24/1/2015 at 11:24am
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Quote: Originally posted by navver on 23/1/2015
Please don't post insults on the forum glittering prize. Everyone is entitled to their opinion.



i do apologise.wont happen again.

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