Has anyone else noticed that a pack of Lurpak butter has gone down in size from 250g to 200g? I don’t normally buy cows butter as my husband prefers goats butter, but I went to get some yesterday to do some baking, and as I was looking along the row of different brands of butter I noticed that the Lurpak was only a little bit more expensive than the supermarket own brand. I picked it up to have a look and it didn’t feel right, which is when I noticed that it was only 200g when a standard block of butter is 250g. This seems to me to be a very sneaky way to make it look like it is a reasonable price when you just glance along the supermarket shelves.
Quote: Originally posted by Pixie_Hez on 13/12/2024
I’ve just googled Lurpak butter and it looks like they decreased the size in May 2023 so I am really behind the times!
I was going to say the size reduction happened a while ago & not just Lurpak & not just butter.
We notice prices going up but not so much prices staying the same but the size going down,
I normally buy their spreadable butter and have not noticed any change.
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Reducing pack sizes has be going on for many decades and the OED even has a recognised word for it 'shrinkflation' dating back to 2008!
Seem to recall choccy bars (Yorkie by some 20% since the 70's, just for one!) were some of the first, and a bit of a stink was kicked up by disgruntled customers at the time.
Even played my part in it back in the 90's when I was commissioned to do some packaging design work for global brands who wanted to disguise the new reduced size with 'deceptive' new designs that didn't make their product appear obviously smaller!!!!!!
BEWARE new packaging of familiar products, it's often to disguise 'shrinkflation'!
There are a LOT of hidden benefits/cost savings to a manufacturer in reducing product size, the obvious to the consumers is less ingredients, but reduced wrapper material, reduced outer shipping carton size, reduced warehousing space, reduced shipping space/cost etc. ALL add to the savings to be had! They may seem insignificant and worthless to the end consumer buying a single item, but multiply them by millions of products as the manufacturers do, and you save big bucks!
I once spent weeks trying to shave 1/1000 of a PENNY off the cost of a plastic milk bottle design, pointless you may think, but then think of 10 million bottles a DAY produced, 365 days of the year, 5 or 6 years before that bottle is redesigned again, ends up at a £22k saving to the manufacturer on the bottle alone, then there were the consequential warehousing and shipping savings! That was NOT a shrinkflation redesign, just a regular routine restyling, but even that by careful design brought savings, which likely totalled at more like £m's than thousands when all combined!
It gets worse, sometimes there is both a shrinking pack AND a price rise!
Dull facts over, you can all return to your 'meaningful' lives and disregard my 'educational input'
Lurpak will, should or could be going down in price soon due to people avoiding it, they're not happy as the cow feed contains Bovaer (a cow fart depressor).
Quote: Originally posted by Paul_B on 13/12/2024
Lurpak will, should or could be going down in price soon due to people avoiding it, they're not happy as the cow feed contains Bovaer (a cow fart depressor).
It’s in any milk or cheese or butter produced by Arla, whose the cows are trialling an additive that reduces greenhouse gas emissions. Tesco milk is supplied by Arla.
However, bovaer does not transfer to the milk. https://food.blog.gov.uk/2024/12/05/bovaer-cow-feed-additive-explained/
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Topic: Lurpak Butter (boring observation)
via mobile 13/12/2024 at 8:28am
