Depends on model, early Freelanders had quite a lot of reliability issues,which are well documented on LandRover sites!
Freelander 2 is much better but expensive.
Kia seem to be reliable, we have a Sorento which is excellent.Never had a Sportage, but a few folks on here seem to like them!
A mate has a 52 reg Freelander TD4 which has been excellent, so I guess it is luck of the draw.
------------- DS-There's more to life than football!!!
I have just part xed my Freelander 2.0 xdi for a Kia 2.0 CRDI Sportage, the nose weight on the Freelander was 130 kg, with the Kia its 75kg, (that its only down side) The Kia tows like a dream, we don't have to change down to overtake, we get about 34mpg towing, The Kia is bigger loads of boot space,(we have 2 Springers),the leg room in the back is awesome, also a 7year warranty and a lot cheaper than the Freelander.
A day of all things motorhome and campervan. The show is held both in the main indoor arena and across the grounds. Catering, hot drinks and food options are available. Easy access to the site and free parking included. Win one of five pairs of day tickets