I would not put up with this situation - you should have a new replacement or your money back, including any transit costs. Mention the Sale of Goods Act - the tent was clearly not fit for the purpose for which it was sold - and don't be fobbed off. The responsibility lies with the retailer NOT the manufacturer.
We had a pole break on our Gelert Vario 5 about 6 months after we had bought it, and Gelert were kind enough to send us an entire set of new poles for the tent by next day courier. now that is customer service ;)
More advice here:
http://www.berr.gov.uk/consumers/fact-sheets/page38311.html
How on earth can some of you say it's in breach of the SOGA and not fit for the purpose when you have no idea how or why the pole broke? Poles don't spontaneously break and shove themselves through sleeves without some assistance...
Can the OP answer the questions about guys, weather etc.
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