What is your name and age? Andy, Becky, Joseph & Erin. 33, 31, 7 & 5.
Do you camp in your own country or do you go abroad? UK last year, venturing to France in July :-)
Where do you buy your camping equipment? In the store or online? And why? Tend to buy from Go Outdoors, on our doorstep and price is right when promotions are on. Online otherwise.
Do you prefer an experienced salesman or consumers reviews on products? Reviews. Non biased.
What do you prefer, high quality or a low price? Both. I'd rather spend a bit more on quality kit though.
Is camping a status symbol in England? Not that I've experienced.
How would you describe the average camper? No such thing IMHO.
Are you familiar with the word “glamcamping”? Glamping yes. Becky insists on a hook up to plug in the GHDs.
On the average, how much would you recon that English campers spend on their camping equipment? So far we're on c£1000
What brands active in the high segment (expensive and high quality products) are you familiar with? Trangia, Vango, Outwell, Petzl, Gerber, The North Face, Campingaz, cadac.
Do you camp in your own country or do you go abroad? UK, not just a fair weather camper!
Where do you buy your camping equipment? In the store or online? And why? Online usually as prices arn't as inflated as most high street stores. But all depends what I'm after really.
Do you prefer an experienced salesman or consumers reviews on products? Honest consumer reviews, but having a salesman who knows what he/she is talking about helps too (as many these days don't!).
What do you prefer, high quality or a low price? High quality as it usually out lives the cheap tat!
Is camping a status symbol in England? Yes, it's a status of being poor! No only joking, not at all for me. I think there's a lot of tent snobbery these days though from some people.
How would you describe the average camper? Someone who likes to watch the sun set with a nice glass of their favourite tipple.
Are you familiar with the word “glamcamping”? Yes but not my thing. It's nice to get away from the luxuries sometimes.
On the average, how much would you recon that English campers spend on their camping equipment? A few thousand so far and always rising, it never stops!
What brands active in the high segment (expensive and high quality products) are you familiar with? I'm familiar with Vango, Outwell, Gelert, Kyham etc but most are made in China now and have suffered badly in quality of recent years so none of the average manufacturers I'd consider high quality products. It depends also to what products you refer to, eg tents, stoves, lamps, coolers. Not one maker is a market leader in all products camping related.
Quote: Originally posted by wongers on 22/5/2011
have you not posted this a couple of times before without bothering to respond to any of the answers you have recieved?
He has indeed, seems an odd way to conduct market research. John, may I suggest a little more interaction? Tell us a bit about yourself & the company you represent.
For example 1 - "On the average, how much would you recon that English campers spend on their camping equipment?"
How on earth is anyone supposed to know? The only possible thing you can know is how much you personally spent...... and, on my own account, that's between me and my bank manager.
For example 2 - 'John' asks about high quality products but 'high quality' can be a matter of perspective. If one of my tents costs over the £1k mark, does that mean I can then regard Vango as cheap and cheerful?
I could go on but...........
You need to define the parameters of the questions to a greater degree.
Quote: Originally posted by The Bimblers on 23/5/2011
As market research goes - this is atrocious.
For example 1 - "On the average, how much would you recon that English campers spend on their camping equipment?"
How on earth is anyone supposed to know? The only possible thing you can know is how much you personally spent...... and, on my own account, that's between me and my bank manager.
For example 2 - 'John' asks about high quality products but 'high quality' can be a matter of perspective. If one of my tents costs over the £1k mark, does that mean I can then regard Vango as cheap and cheerful?
I could go on but...........
You need to define the parameters of the questions to a greater degree.
Thanks all very much for the replies. Did not expect this many interviewees, awesome.
at Wongers: I pmed it to some members from different camping sites and also posted it on various UK based camping forums.
at The bimblers: You are absolutely right however, it's just to get a basic picture of the campers and their way of buying camping equipment. Thanks for the advices though.
Once again thanks for all the replies and happy camping!
I am not representing any company, I'm a student at InHolland Alkmaar.We are supposed to do some research on exporting camping equipment products to England.
The company is named Human Comfort and it produces camping equipment for the higher market segment. We started by focusing on 4 countries which were: Greece, Turkey, Italy and England and soon we realized that England had the most potential and we are focusing on England now.
http://www.human-comfort.com/
The site is in Dutch unfortunately.
I hope this provides you with enough information regarding the assignment.
Ah well, Good luck to you John. I do go to Holland a fair bit & certainly you have some nice camping shops. In Holland you don't have the continuous discounting of product as in UK & any company entering the UK market needs to be aware of this.
Do you camp in your own country or do you go abroad? UK only
Where do you buy your camping equipment? In the store or online? And why? Mainly online; there's no big camping store nearer than 120 miles!
Do you prefer an experienced salesman or consumers reviews on products? Definitely consumer reviews, especially as have to buy online.
What do you prefer, high quality or a low price? Best quality I can get for the lowest price to suit budget. Also restricted as will not buy from firms that don't consider anywhere north of the central belt in Scotland to be UK mainland!
Is camping a status symbol in England? I'm in Scotland, so wouldn't know , but I doubt it; although there are increasing numbers of folks with very post caravans, motorhomes and tents.
How would you describe the average camper? No such animal; people camp for lots of different reasons; most are friendly though.
Are you familiar with the word “glamcamping”? Glamping - yes. Not my scene.
On the average, how much would you recon that English campers spend on their camping equipment? I don't think anyone can answer that. It depends on one needs and preferences and budget!!
What brands active in the high segment (expensive and high quality products) are you familiar with? Outwell, Khyam, Vango, Cabanon
What is your name and age? mattlad, forty-something
Do you camp in your own country or do you go abroad? Own country
Where do you buy your camping equipment? In the store or online? And why? In store, on-line and at shows, I'll buy where I can get the best deal
Do you prefer an experienced salesman or consumers reviews on products? Prefer consumer reviews, generally
What do you prefer, high quality or a low price? I'll go for the best quality that I can afford.
Is camping a status symbol in England? Don't know.......
How would you describe the average camper? Nothing like me!
Are you familiar with the word “glamcamping”? Do you mean "Glamping?"
On the average, how much would you recon that English campers spend on their camping equipment? Sorry, no idea!
What brands active in the high segment (expensive and high quality products) are you familiar with? Karsten Tents
------------- Love a lot. Trust a few. But ALWAYS paddle your own canoe!!
Minds are like parachutes:- They only function when they are open!!!
Those who talk don't know.
Those who know don't talk.
What is your name and age?
Michelle (Chell) 41 years old
Do you camp in your own country or do you go abroad?
I live in England and Camp in England Wales and plan top camp this year in Scotland
Where do you buy your camping equipment? In the store or online? And why?
This depends what it is, and when it was bought. My older equipment there was no online, so it was in person. I have bought my recent tents online ebay, but have also purchased items recently from a shop (table and sleeping bag).
Do you prefer an experienced salesman or consumers reviews on products?
Reviews, but things are not always reviewed or recommended, but hate the salesperson.” I will ask if I need help thank you.”
What do you prefer, high quality or a low price?
A healthy balance of both. Quality at low prices. And again it depends what is being purchased.
Is camping a status symbol in England?
Who cares? I camp because I enjoy it, not to keep up with the jones’s
How would you describe the average camper?
Average height, average build, brown hair, no distinguishing features.
Are you familiar with the word “glamcamping”?
Glamping yes, though not with the concept and if it is even possible to be a glamper without Electric Hook Up
On the average, how much would you recon that English campers spend on their camping equipment?
No more than the average Welsh or Scottish Camper. But that this could well vary depending on the type of camping undertaken (tent campervan etc) and how many catered for (family size) where the camping is to take place (UK warmer climates or colder climates) and where they had bought their equipment from online or shop or imported.
What brands active in the high segment (expensive and high quality products) are you familiar with?
I do have some good quality items that are named, though I don’t care about the name of a brand. I have them as they were the best value.
Some nice questions, but you need to be a bit more specific if yopu intend to compare the answers given eg On the average, how much would you recon that English campers spend on their camping equipment? I'd have asked "on average how much would you as a fabric camper spend on your tent per person camping" That way you narrow down to just 1 type of camping, you are specific in which item and you can compare as you've stated per person.
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Topic: Looking for interviewees!
