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Might be worth commenting that a sale to the consumer is not the same to the business. Shops/caravan dealers etc. undertake sales of their goods. That's their business. Thus when they say they have a sale, legally, they mean that they are willing to sell their goods.
We consumers regard the word "sale" as meaning a discounted price. We have mislead ourselves and, as usual, the law defines things differently to the way we understand words.
The Trade Descriptions Act 1968 (s11) makes it a criminal offence to give a misleading price. e.g the business claims that the price is 20% lower than normal in a "sale", when it isn't. What is "normal" as regards the price is set out in the Prices Act 1974 and the Price Marking Order 2004. They require the price to be clearly displayed and to be dealt with, in a sale, in the manner I indicated in my post of yesterday (third post down). If they don't (including the price being higher for the 28 days) then they are misleading you and committing a criminal offence. So, when the business has a "sale" what they are legally saying is "we are offering certain goods at a lower price in accordance with the Trade Descriptions Act 1968; The Prices Act 1974 and the Price Marking Order 2004. Its just a whole lot easier to call it a "sale" because we know what that means.
So when the OP dealer says there is a sale he may not be talking about the caravans. Go into Debenhams. They have a blue cross sale but not everything in the shop is in the "sale". The "sale" is only on those items marked with a blue cross. Sometimes you need to look for all the notices in a shop to figure out just what they really mean.
The law was enacted to make it easier and clearer for consumers. However,business looked at ways of enticing folk into the shop, without breaking the law, but perhaps looking as though that is just what they were doing. That's when we ask, confusedly, "When is a sale not a sale?
Such is life.
Phil
------------- If you're not on a fell your wasting your feet and for 2014 it's.......Feb Castleton Mar North Yors Moors; Apr Sutton on Sea; May Thirsk; Jun Clapham/Riverside (Lakes); July Wharfedale; August Crakehall; Sept Knaresborough; Oct Wirral Park/Clitheroe
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