No, at first I thought so what it's just another caravan advert. But they're trying to sell the idea of a perfect family more that the caravan. Do they think their customers are stupid? I wanted to see the features of the van.
Also very miss targeted, most people that buy big new caravans are empty nesters I would have thought.
In the previous thread about this the suggestion was that the purpose of the advert is to sell the caravanning lifestyle to the demographic, ie 30something family, upwardly mobile who could afford to buy the caravan but had not previously considered caravanning as a holiday option. It informs that demographic of the Lunar brand & points them towards it should they wish to enquire further.
The advert is not aimed at those already enjoying the caravan lifestyle who will already be aware of existing brands.
The Lunar Delta TI in the video is not really a family friendly caravan. We have the same model, but a 2011. Not a very inspiring video.
What they do not show is the minute kitchen sink which isn't really big enough for some items which is one of the reasons why we would not upgrade to it.
As a 30ish family caravanner, I do find the advert appealing actually, I think it embodies the feeling I get caravanning.
Don't recognise the big bright thing in the sky though!!
If we did a video of our holiday in Cornwall the van would look quite a bit different after 2 weeks and two 18 year olds with all their college work including a sewing machine.
Plus a large dog.
Would not change it though.
I think you can file the video along with occasional TV news features showing the 'caravanning lifestyle'. I recall one with BBC reporter frying sausages in a motorhome parked on a busy campsite. The motorhome, presumably hired for the filming, had no bedding or any other personal effects to speak of in it & I'm guessing the beeb staff had slept in a local hotel overnight.
Its the job of advertising agencies to make the ordinary seem out of this world. It won't convert people whose ideal holiday is a high rise hotel and Mediterranean sun. They know the sun isn't always that bright here.
It looks rather tempting but because the film has been shown in slow motion with the corresponding appropriate music it portrays nothing more than a total relaxed atmosphere which in real terms does nothing to promote the 'Lunar' brand itself. It's nothing new though as the professional marketing people do exactly the same with cars speeding through puddles or flames to give a particular effect and TV adverts showing fruit and vegetables being chopped in slow motion are identical which all adds to the visual attraction of something looking fantastic. However, some people do live in a fantasy world and it's those sort of people that the commercial is aimed at as they will see the 'Lunar' caravan as a complete magical experience which in reality is not the case.
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Topic: does this do it for you
